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Brand Research
Brand research in market research focuses on analyzing the perception, reputation and positioning of a brand. It helps to understand how the brand is perceived, identify strengths and weaknesses, and guide strategies to improve the connection with the target audience.
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Conversion Analysis:
It shows that the brands considered most frequently are not always the ones purchased the most. Factors such as availability in stores or price can affect this.
Breadth vs Depth Analysis:
Compares a brand's penetration, that is, the percentage of people who purchased within some period of time (e.g., last month, last year) with the purchase frequency among those who purchased.
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