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Concept Test – Value Proposition
![Security gaps_ Main concerns](https://static.wixstatic.com/media/ac77a0_cad50da08b5c4123afe941e23228fe64~mv2.jpg/v1/crop/x_122,y_0,w_490,h_490/fill/w_200,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Brechas%20de%20seguridad_%20Principales%20preocu.jpg)
![When the customer's experience is worth din](https://static.wixstatic.com/media/ac77a0_8904d1caea38498a955fe08f5d5c74e6~mv2.jpg/v1/crop/x_83,y_0,w_571,h_571/fill/w_200,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Quando%20a%20experi%C3%AAncia%20do%20cliente%20vale%20din.jpg)
UX – User Testing (Web, app): Evaluates the user experience through interactive testing, identifying problems and improving usability to achieve optimal user satisfaction.
Qualitative and neuromarketing techniques: They explore the user's perceptions, opinions, emotions and brain responses through interviews, focus groups and neuroscientific analysis, providing deep insights to improve products and services and create more effective marketing strategies.
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