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UX – User Testing (Web, app)
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Eye-tracking is a technology that analyzes where and how people look. Better understand engagement with your content, optimize design, and improve ad effectiveness for a more engaging user experience.

The Attention Coefficient (K Coefficient) evaluates attention in images or videos through ocular fixations. It accurately detects moments of attention and analysis, optimizing content to capture and retain the viewer's attention, which improves the effectiveness of visual communication.

The "First Moment of Truth" is the first 2 seconds of interaction, revealing what attracted the viewer and their emotions. It allows you to quickly understand the initial impact of content and adjust strategies to improve the user experience.
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